USA World Bank Case Study Example | Topics and Well Written Essays - 1750 words

USA World Bank - Case Study Example USA World Bank has been a very successful firm, both for consumers and small businesses domestically and internationally. Like all companies, it needs to come up with new and exciting products for its customers so that they remain committed to the company. The Board of Directors wants the company to launch just one product each year. This one product can focus on the consumer side or the small business owner side. However this can result in conflicting ideas internally and as well as with conflicting customers. It is the decision of the president and vice president to come up with the new product and launch it in the current time frame.Each year Managers at USA World Bank are required to launch a new product for their bank. This has become the tradition that the president and vice president of New Product Development brainstorm and then create an idea for the product and then present it to the Board of Directors for approval. In recent years the all the new products launched have bee n marginally successful therefore there is increased pressure on the president and vice president this year to deliver the goods. Without concurrent launching of new products, USA World Bank feels that it would lose its market share and its huge customer base to other new and agile banks. [3]Like any company UWB, wants to maximize its profitability while satisfying its customer needs. It takes into consideration the customer requirements and prioritizes the needs to identify which customers its product will be targeted towards. The Company faces a dilemma in this scenario whether to launch a Consumer Product or a Small business Owner product. Catering to one or the other will create a bad reputation from the other side. The second stakeholders are the general consumers. They have the right to purchase the product from UWB and to be or not to be a part of the company. They want to maximize the utility they get on purchasing the products from the company. Their interests clash with the interest of the Small Business Owner Card holders and they are given higher priority. The third stakeholders are Small Business Owners for whom a different kind of card is being sought to be produced. They have the right to purchase the product from UWB and to be or not to be a part of the company. They want to maximize the utility they get on purchasing the products from the company. Their interests clash with the interest of the general consumers because they are given lesser priority. [1] Problem Statement USA World Bank will cater to all customers to increase market share and market value by building close customer relationships. End-State Vision USA World Bank will add value to its customer base by offering affordable products and incentives to increase its market share. Alternative Solutions Alternative solutions are generated from the problem at hand. Mary Monroe wants to go ahead with the Consumer product while Jim and executives emphasize for the Small Business Owner product. Brian is confused whether to go for both products or simply do more research to find out which one is more feasible. Here is the list of alternate solutions Launch General Consumer Product Launch Small Business Owner Product Launch Both Products These alternatives are included in the secondary alternatives as the company wants to launch the product this year without any delays. Delay launching product until further research studies are not completed Don't launch any product this year Analysis of Alternative Solutions There are 4 different goals that have been identified for USA World Bank from this scenario. The cost is not considered that important like Brian Allen said therefore it is assigned a rating of 2. A

Lisao of the Lyrics of Chu Essay Example | Topics and Well Written Essays - 1750 words

Lisao of the Lyrics of Chu - Essay Example It has a lofty ideal and contains his determination to fight for its realization. His poem aims to discuss the various historical themes combined with legends and myths. (Stephen Owen). In terms of form, the Lisao is a first person monologue which is rich in imagery and skillful metaphor. The Lisao is a long lyrical poem permeated with romanticism and moving fairy tales. Lisao deals with calumny and slander of a sordid political reality, and the more general burden of the constraints of human existence, prompt the poet to undertake an "upward journey" (shangzheng). In Lisao, the enactment of other realms is self-conscious, almost self-reflexive: it is an extension of the poet's "declaration of intent." Summoned through an act of sheer will, the other world can be a precarious illusion-hence the poet's disappointments, doubts, and hesitations during his aerial journeys in "Encountering Sorrow."(David Schulman and Guy Stroumsa 37). In terms of content, the poem deals with search, sorrow and disappointments of an exiled prince. The poem also represents stages in Quan's life. It also laments his misfortunes and declares his virtue. In this poem, Qu Yuan attacks those who have defamed him and goes on a cosmic quest for a worthy lord. Moreover, the Lisao counterchange at poetic peaks; chiastic rhetoric highlights and fulfills central cultural and literary values. It shows the reciprocal relations between lord-vassal, heaven-human. Reciprocity pervades and underpins so ourselves to illuminating the dual nature of Chinese songs: requital and retribution. Qu Yuan's life reveals the paradigmatic of the double-edged relation of the Confucian intellectual to the structures of state power. 1 He is part of China's tradition literary martyrdom. To claim to be witness to a higher moral truth while remaining subject to those holding absolute power, is the kind of situation particularly conducive to producing martyrs. Chiastic genealogy marks Qu Yuan as a noble hero of a poem that will repeatedly counterbalance misunderstood nobility against blind depravity. "Encountering Sorrow" deploys counterchange distinctively; throughout, Qu Yuan consistently uses chiasmus not to bind together and suggest but to deny it and enforce separation. He laments that none at court can appreciate true nobility, usually metaphorized as "beauty" or fragrance, as in this upside-down counterchange (36): They gather dung and muck to stuff their sachets; Claim ginger and pepper have no fragrance! Jiu Ge ("Nine Songs"), also attributed to Qu Yuan, is the first example of what could be called shamanic literature in China. Qu Yuan fights against olfactory oppression by marshalling a shaman's arts and lore to undertake a magic itinerary seeking divine powers, divine aid, divine love. His "shaman's way" metaphor enlivens Lisao, e.g. at 16: Regretting I had scanned my path inexactly, After long pause I turned about. I turned my chariot round to retrace the road, Before my path had strayed too far." Here a transition from direct lament to metaphoric presentation spins another binding thread; not only do "not deep" and "shallow" form a frame for quickly and rapids, they sound similar: dzivm and tsien (tsien). Our shamanic poet then continues with a metaphor that inverts things from their proper places (62): I've tried to pluck creeping ficus in the waters, Pick lotus-blossoms in the treetops. The poet laments